Ride London 100 calls supporters of World Child Cancer

As the new ceo of World Child Cancer I have learnt an awful lot about challenge events this week. I had no idea how valuable the fundraising fit folk do is, and what a difference it makes to small charities like World Child Cancer, where a few hundred pounds will save a child's life.

The work World Child Cancer does is unique in that we get cancer diagnosis and therapy to children in parts of the world that are so poor, without us there is next to no chance of survival. Each of the 9 countries in which we work now have sustainable projects supported by bringing together cancer specialists from the developed world with local health care professional to establish oncology units with the latest treatments.

To do this we need money, and challenge events are a big part of how we got the funds to support cancer care for over 1, 700 kids last year.

So I am surprised to learn that even though you can't get places now in the Ride London 100, set for August 4th where cyclists can follow the historic ride Bradley Wiggins took at the 2012 London Olympics, and even though there can be no better cause than World Child Cancer, we still have 5 places left. Go figure.

So cycle don't walk and get in contact with us on 0203 176 4491 or joe.fitzpatrick@worldchildcancer.org and sign up now. To have your place in this historic event you will need to give us a registration fee of £25 which tells us your serious and we ask that you undertake to fundraise £595 which is only fair as the places in the event cost us and the kids need that money! Please help us and be a part of something really special.

UPDATE: We now have 2 places left so be quick! allison.ogdennewton@worldchildcancer.org